WhatsApp Marketing: The ideal means of communication are constantly sought after by modern consumers.
Consumers have not been left behind adopting new communication channels due recent technological advancements and the development of better channels by tech companies.
Currently, the majority customers connect via Facebook, Instagram, Snapchat, and WhatsApp.
With more than 2 billion active users, WhatsApp ranks among the most popular messaging services in the world.
This messaging app facilitates the sending of at least 60 billion messages each day. It is being embraced extremely quickly in Europe and the United Kingdom.
At least 80% of British adults between the ages of 18 and 24 use WhatsApp as their main messaging app.
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At least 65% of Brits claimed to use WhatsApp frequently in the first three months of 2020.
Businesses should start considering WhatsApp marketing as a new avenue for client communication given that billions of users use it often.
The “Login with Whatsapp” way of authentication offers the user a smooth and hassle-free experience.
If the latest Facebook Messaging Survey is any indication, the majority of consumers will likely continue to be devoted and purchase from a company they interact with directly.
Businesses can communicate with customers directly through WhatsApp, gain their trust, and inspire brand loyalty.
What’s More Effective for Marketing Communication: SMS or WhatsApp?
By the end of 2019, WhatsApp had 27.6 million active users in the U.K., leading most consumers to believe that SMS would eventually be replaced.
Given the rate at which users sign up for this messaging software, it may be the case.
Even if the majority of customers still use SMS, the situation is a little different in most European nations.
The preferred messaging app for mobile users in the U.K. is WhatsApp.
This is since it is more reasonably priced than direct SMS.
WhatsApp has seen a substantial increase in users due to its low cost and dependability.
At least 80% of all active mobile users in the U.KAccording to Statista, actively message on WhatsApp.
Benefits of WhatsApp Marketing:
- In contrast to SMS, it is free. While sending SMS in the UK, mobile service companies impose a fixed fee ranging from 0.07 to 0.11 Pounds. Because of this, SMS is more costly than WhatsApp.
- In the UK, sending messages abroad is pricey. While WhatsApp is inexpensive for international texting, visitors visiting the U.K. find it cost-effective to download and use it for messaging within the nation.
- End-to-end encryption is used. Consequently, WhatsApp is safe even when sending messages over a shared network or unpaid WiFi. WhatsApp guarantees user privacy when sending messages.
- More characters beyond the typical SMS character limit of 160 are permitted by WhatsApp. Customers can also send other types of content like voice and video messages.
- WhatsApp supports group chatting and has features suited for businesses. It provides a threaded view of every bulk message you send to a collection of recipients.
Methods for Using WhatsApp for Business
Although WhatsApp is one of the most widely used messaging programmes worldwide, few companies and marketing experts use it to contact customers these days.
Just 7% of seasoned marketers now use WhatsApp to sell their brands.
Because WhatsApp is mostly used for messaging and communication, every organization may benefit from using it.
Here are some strategies for utilizing WhatsApp for business.
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Boost online presence
Using WhatsApp, you may set up a page for your company and a group for your clients.
After you’ve established a WhatsApp business page, you can use it to build a comprehensive profile of your company, complete with a physical location, a website link, and useful contacts that clients can use to get in touch with you.
Also, WhatsApp enables you to upload a product catalogue to your company page so that clients may browse it and get in touch with you.
Customers may browse through your business without having to explore or divert their attention by making a catalogue of it on WhatsApp. Your conversion rates go up because of this.
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Directly interact with consumers
If you own an online shop, the majority of your customers are always pressed for time.
Consumers always anticipate prompt replies to their inquiries from your customer service department.
Using direct messaging, WhatsApp makes it simpler to engage and communicate with your consumers.
Additionally, you can automate your messages with chatbots to save your customers from having to wait for a response.
Also, you may save consumers time by adding a FAQ section to your WhatsApp company profile.
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Sort your contacts
Every organization may benefit from using WhatsApp as a messaging tool.
The app’s label system may be used to organize your contacts.
If you use a CRM that seamlessly interfaces with the app, you can easily import all of your business contacts into WhatsApp.
You don’t need to manually add new client contacts to WhatsApp when you link it with CRM because the procedure is automated.
Customers who have chosen to receive your WhatsApp communications can be automatically and instantly added to the WhatsApp bulk message lists.
When you integrate with CRM, you can also save and archive client communications.
Final Thought:
WhatsApp provides you and your company with a platform to communicate and engage with clients away from the company website.
WhatsApp proves to be one of the best marketing tools for any business because millions of users use the messaging service every day.
We’ve discussed the benefits of using WhatsApp to promote your company right now.
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